Knowing what conversations are happening in the market is important – it sets the stage for forecasting market movement, and helps to assess how mature the demand for a product has become. There is a difference between talking about rockets and talking about the materials that rockets are made out of. Where the former suggests general interest, the latter suggests a deeper vested interest.
Security is a critical conversation for every business using the cloud, we at CloudPassage know that full well. But how has the conversation of cloud and Software-as-a-Service (SaaS) security evolved over time? Where has the emphasis for cloud and SaaS security turned in the past three quarters?
To explore this topic, we decided to measure the use of certain keywords — “Cloud Security,” “Cloud Compliance,” “SaaS,” “Vulnerability Manager,” and “SaaS Security” — across channels like Twitter, news outlets, security forums and security blogs. Our measurement tools observed the surrounding context, cutting out any inapplicable discussions.
The tracked discussions gave us great insight into current perception on security. Discussions involving the terms “cloud” and “security” have remained remarkably consistent at an average of 45,000 mentions a quarter. The terms “vulnerability” and “manager” tepidly grew by five percent while “SaaS,” combined with either “security” or “secure,” grew by eight percent. All other terms fluctuated over the same period. This suggests a steadily growing conversation around the topic of cloud security.
The term “SaaS,” combined with either “Security” or “Secure,” grew 20 percent at the end of 2013. As the new year turned, the online mentions jumped from 1,318 mentions in the fourth quarter of 2013 to 2,194 in the first quarter of 2014 — a 40 percent increase. Clearly there’s a rapidly growing interest in cloud security for businesses using, managing or making SaaS.
What about conversations of compliance in the cloud? The number of mentions of the term “cloud compliance” dropped a shocking 64 percent from 2013 to 2014.
Overall, these statistics suggest that discussions about cloud security have become more granular. Conversations are moving away from more general cloud security topics and into detailed, specific cloud security solutions. “SaaS companies are acutely aware of the consequences related to a lack of attention to security, regulatory standards and intellectual property protection.” Carson Sweet, CEO of CloudPassage, describes. “[They] need to think about security and compliance from inception.”
We at CloudPassage will continue to monitor the cloud security conversation. Continuously providing security for any cloud environment and securely enabling the pacesetters who are delivering SaaS solutions we are seeing the change. Customers are already in the cloud and they are looking for better ways to provide security that enables their business.
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